USABanc.com, the first bank holding company to have a "dot-com" name,
It has committed $1 million for two months. The ads, with the tag line
"The Internet experience is one of world culture and open
The $185 million-asset bank has also been advertising on the Howard
It plans to add print and other components to its national campaign but
"It's not so cool to click on banners. People are immune to it," Mr.
USABanc.com's philosophy is to link its bank Web site to "other sites we
Those sites include Amazon.com, where customers can go to buy compact
"It's very important that users don't feel trapped," he said.
Mr. Tepper says his goal is not to get just a piece of the Internet
"The rules for how to bank the world are unclear," he said. "What we can
For one thing, he plans to offer the bank's Web services in many
The bank will probably keep one branch in its hometown, Philadelphia,
It already runs an on-line auction for certificates of deposit and plans
USABanc.com, formerly USABancShares, owns a Pennsylvania-chartered