As Internet-only banks cast about for ways to improve profitability, two entrants in the field are trumpeting their narrowly defined product sets as the keys to making money.

Though industry analysts have been vocal in urging Internet banks to target specific market niches, a focus on specific products has not been so widely advocated. DeepGreenBank.com and OneCore.com may be exceptional in adopting a narrow product focus.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.