Facing the common question of how to make Web site visitors return for more, North Dallas Bank and Trust Co. turned to Ignite Sales Inc.'s MoneyMatch program.

"We were looking for something fun, so customers won't visit one time and never come back," said Sam Renshaw, senior executive vice president and chief financial officer of the $500 million-asset bank.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.