The online personal financial management software provider Wesabe Inc. has introduced a dedicated Web site for banks interested in using its technology.
The San Francisco company has sold a white-label version of its software to financial institutions since March, but its Web site still primarily pitched the free-to-consumer version it has offered since its 2005 launching.
Getspringboard.com, Wesabe's new site, makes information such as pricing and levels of integration more immediately available to interested banks and credit unions.
Marc Hedlund, Wesabe's chief executive, said the addition was a response to the growing appetite for personal financial management.
Rival Geezeo Inc. in Hartford, Conn., said it, too, is focusing more on bank sales and plans to revamp its Web site next year to reflect this, largely ending its consumer offering.
Similarly, Intuit Inc. in Mountain View, Calif., said it would flesh out its FinanceWorks online banking and PFM offering with features from the free-to-consumer PFM site Mint.com that it bought this month.