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Stars endorse all manner of products, and in the past have been credited for skyrocketing sales. Can their faces help bring in new clients and keep old ones in the post-crisis age?
January 1 -
There are many reasons why Toronto Dominion Bank Financial Group snatched Commerce Bancorp last year: a customer base that extends up and down the East Coast and $5 billion in total assets not the least of the reasons.
January 1 -
Prepaid debit cards that come with celebrity endorsements over the years have showed little staying power while whipping up storm clouds of controversy.
January 5
Toronto-Dominion Bank (TD) has a secret weapon in its aggressive plans for international growth: sunny television personalities Regis Philbin and Kelly Ripa.
The duo has long appeared in American television commercials for TD and Commerce Bancorp of N.J, which TD bought in 2008. Now their
The talk-show hosts recently helped TD woo a group of Dutch potential investors, who met with the bank's management to consider doing business with TD, chief financial officer Colleen Johnston told American Banker in an interview last week.
"They said, 'We really love Regis and Kelly'," Johnston said. "Here are these guys from the Netherlands talking about them. They are just so incredibly popular."
Philbin and Ripa hosted the television show Live! with Regis and Kelly together for about a decade, until Philbin retired in November. (He has continued to appear in TD commercials.)
Bank marketing executive Allegra Sandelli told American Banker last year that the celebrities were chosen for their "
Johnston re-endorsed them last week, saying Regis and Kelly "have been a great part of our brand."
