R. Tom Roddy, chief executive of Benson Financial Corp., sat at his desk and prepared to tell the story of his company's resurrection once again.

"I went through this thing a hundred times on the road show," Mr. Roddy said, half laughing and half sighing. But Mr. Roddy rises to the occasion, believing that the story of how Benson Financial rose from the ashes is worth telling all over again because of all the unusual things he and his employees did to make it possible.

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