Frederick A. Marcell Jr. was elected president and chief executive of Willow Grove Federal Savings, Maple Glen, Pa.

He succeeds J. Ellwood Kirk, who retired after 33 years with the thrift. Mr. Kirk will continue as a consultant and member of the board of directors.

Mr. Marcell was president of the Hamilton-Reliance division of Central Pennsylvania Savings Association Norristown. He is president of the Insured Savings Institutions of Delaware Valley, an association of 50 thrifts, and was formerly president of the national Financial Managers Society.

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