Citigroup took a wrong turn somewhere on the road to the ecommerce promised land. Now the question is whether the global financial giant can find its way out of the Internet wilderness.

But where to lay blame for mighty Citi's travails? The New York powerhouse, the United States's only genuine global financial institution, has inexplicably floundered online, falling behind arch-rivals such as Wells Fargo & Co., Bank of America Corp. and First Union Corp.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.