The Mortgage Bankers Association has hired a prominent public relations firm to bolster its image among consumers.

Goddard-Claussen, a Washington firm known for the "Harry & Louise" television ads that skewered the Clinton administration's health-care proposals, will design a radio and print advertising campaign for the association. The firm also will write a manual for members about communicating with the public.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.