Web Site is Ranked #4 Nationally CINCINNATI, March 4 /PRNewswire/ -- DALBAR has ranked WSLife.com fourthin the country among Web-based technology firms within the insurance,annuity and mutual funds industry. For the first time ever, WSLife.com hasachieved DALBAR's highest designation of "Excellent." As one of the leadingfinancial services research firms, DALBAR measures the performance ofcustomer service programs and Web sites in the financial services industryon a quarterly basis. According to Jim DeLuca, vice president of marketing & eBusiness forThe Western and Southern Life Insurance Company (Western & Southern Life),being named as one of the elite "Top 5" ranked Web Sites by DALBAR providesvalidation on a variety of levels. "We are very pleased with this latest DALBAR ranking. Our eBusinessteam has been working extremely hard to enhance our Web site so that itremains one of the top consumer sites within the financial servicesindustry," explained DeLuca. Major improvements to WSLife.com during the fourth quarter of 2007 ledto this rating. Among improvements mentioned by DALBAR are:
-- Variable annuity product information updates -- Privacy policy content additions -- Enhanced transaction history through My Accounts -- New mutual funds landing page with new contact us form -- Expanded Spanish product information, contact us form, and FAQs -- Updated Women's Forum content -- LifeLINES Retirement Series podcasts -- Navigation updates to increase speed and usability -- Editable Quick Links for personal customization About The Western and Southern Life Insurance Company The Western and Southern Life Insurance Company, and its wholly ownedsubsidiary Western-Southern Life Assurance Company, both members of Western& Southern Financial Group, offer life insurance, interest-sensitive lifeinsurance, fixed annuities, retirement strategies and personalized needsanalysis for individuals, families and businesses in the middle-incomemarket. They have 181 field offices nationwide, plus WSLife.com and ClientRelationship Center. Both companies are licensed in 43 states and theDistrict of Columbia. About Western & Southern Financial Group Western & Southern Financial Group (Western & Southern) is aCincinnati- based diversified family of financial services companies withassets owned, managed and under our care in excess of $47 billion. AFortune 500 company, Western & Southern has received A.M. Best's highestrating of A++ Superior for financial strength, Standard & Poor's AA+ rating(one of the 10 highest rated life insurance groups in the world) and isconsistently recognized by Moody's and Fitch for financial strength andsound management. With a heritage dating to 1888, the group's affiliatesinclude The Western and Southern Life Insurance Company, Western-SouthernLife Assurance Company, Capital Analysts Incorporated,(1)(2) Columbus LifeInsurance Company, Eagle Realty Group, LLC, Fort Washington InvestmentAdvisors, Inc.,(1) Fort Washington Savings Company,(3) IFS FinancialServices, Inc., Integrity Life Insurance Company, The Lafayette LifeInsurance Company, National Integrity Life Insurance Company, ToddInvestment Advisors, Inc.,(1) Touchstone Advisors, Inc.,(1) and TouchstoneSecurities, Inc.(2) For more information, visit
1 A registered investment advisor. 2 A registered broker-dealer and member NASD/SIPC. 3 Member FDIC. Ratings refer to the financial strength of the insurance company andnot to the safety, stability or performance of any investment product.
WSLife.com Named 'Excellent' by DALBAR
March 05, 2008, 10:27 p.m. EST 3 Min Read
