Zong Expands Mobile Billing

Zong Inc. said Thursday that its mobile carrier billing service is now available for video game consoles, interactive television services, mobile websites and other channels.

The service lets consumers apply purchases made online and in mobile applications to their mobile phone bill. Previously the service focused on traditional e-commerce and smartphone apps to allow users to purchase digital goods online and within games.

The expansion of the service makes it available as a billing option to pay for streaming video rentals online or for games on home systems.

"Zong's new platform enables merchants and developers to integrate mobile payment in virtually any environment, be it on a PC, a mobile phone, a tablet or a television," David Marcus, the company's chief executive, said in a press release.

Zong, of Menlo Park, Calif., also said the one-touch, in-app payment system it released last year for Google Inc.'s Android operating system is now available for tablet computers running on Android 3.0 Honeycomb.

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