Fifth Third Bancorp
Fifth Third Bancorp
Fifth Third Bancorp is a diversified financial-services company headquartered in Cincinnati. The company has over $200 billion in assets and operates numerous full-service banking centers and ATMs throughout Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, and North Carolina.
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The regional bank's play for a piece of the wealth management pie, under wraps for more than a year, has a unique twist.
November 3 -
At the end of 2020, when Melissa Stevens began running both digital and marketing for Fifth Third Bank, fewer than 10% of new customer checking accounts came through the digital channel. Now the bank is on track to end 2022 with more than 25% of sales originating online or on mobile.
October 5 -
Education in financial literacy instills both know-how and confidence, knowledge most teens lack when transitioning into adulthood.
August 11 -
The Cincinnati bank used to rely on surveys to gauge how satisfied customers were after speaking to a contact center agent. Technology has made the task easier and more comprehensive, and spotlighted common issues that triggered a high volume of calls.
July 28 -
Consumers welcome more generous forgiveness policies and the chance to have past defaults erased from their record, but they need assistance connecting the dots, financial services executives say.
July 6 -
The Consumer Financial Protection Bureau sent a mass email to thousands of the bank's customers and former employees to gather information about the possible creation of phony accounts. Critics — including a federal judge — say the CFPB asked leading questions and may have overstepped its bounds.
June 14 -
As Mastercard Installments nears launch, the card network is lining up tech partners to connect issuers to its buy now/pay later ecosystem.
March 21 -
January was a quiet month for traditional bank mergers and acquisitions, but some big-name firms still struck big deals. Here's a look back at the month's most noteworthy deals.
February 1 -
A few months ago bankers were more hopeful than confident about an end to depressed demand for business credit. Now CEOs at Huntington, Fifth Third, Mercantile Bank and other companies are touting strong fourth-quarter loan growth, burgeoning pipelines and local job creation as reasons for optimism.
January 23 -
The deal is the latest example of a mainstream bank buying a point-of-sale lender focused on financing home improvement projects.
January 19