Fintech

Maps CU here changed its marketing strategy and cut out nearly all of its newspaper advertising midway through 2011.

The Great Recession proved to be more than an economic event for our credit union. The recession was an opportunity to validate our business model.

If anything good has come out of the last few years, it has been the push to expand our technology footprint, giving us the ability to compete and offer the services of the future.

One thing the recession teaches you, insists Niagara County's FCU, is that you can't make it through a downturn without some difficult choices.

As a result of the recession, North Jersey Federal Credit Union has learned to do more with less.

The recession taught CUs some tough lessons, but none likely more difficult than improving efficiencies and right-sizing staff, according Troy Garvin, CEO of Omega FCU.

Michigan First grew assets by more than $140 million during the recession and its CEO attributes the steady climb to not over-reacting to problems right in front of the credit union.

Credit unions have become much better managers of their own business and market footprints during the last four years, according to Shazia Manus, CEO of The Members Group.

SF Fire CU says one lesson the financial crisis has really taught it is the importance of a diversified loan portfolio.

The No. 1 thing State Employees' CU made a point of doing during the recession was asking members to come in and talk. That may not seem like much, but SECU believes it helped keep more than 8,000 SECU members in their homes.