Fintech

Credit union marketers battling a tough economy should put their focus in three areas.

It's an old adage because it's a truism, one person believes: You've got to spend money to make money.

The evolution in credit union marketing has been forced by economic necessity to become a much more strategic and comprehensive function.

With young consumers citing convenience as the primary reason they choose a financial institution, credit unions have work to do on both communications and lending fronts to get more youth in the door.

Issuing a debit card to high school students can help maintain ties with youth once they graduate, but branding the card with the school's image makes the plastic even stickier.

DENVER – In one of the biggest field of membership bids, Denver Community CU has requested approval from state regulators to add more than 1 million people to its field of membership in Arapahoe and Adams counties, the fourth of the state’s biggest credit unions to expand into a growing enclave adjacent to Denver.

SafetyPay wants consumers booking trips online to have the option to pay with cash.

To create a mobile-banking offering that can compete with banks or the likes of Google Inc., the prepaid card marketer Green Dot Corp. is purchasing the location-based deals company Loopt Inc.

Green Dot Corp. has agreed to buy location-based deals company Loopt Inc., the prepaid card marketer announced March 9.

The prepaid card industry has come a long way since the turn of the century, far enough to be included in tighter government regulation.