The key issues to discuss at Card Forum: Contactless

Card Forum: Contactless is keenly focused on the opportunities that come with the adoption of digital and contactless payments. Senior industry leaders will examine the huge shift in consumer behavior that has increased demand and explore how banks and credit unions can stay at the forefront of innovation.

Register today and join hundreds of leaders in the payments community on March 16th!

With Card Forum: Contactless about to kick off, it's important to know the major issues ahead of time so you can get the most out of the virtual event on March 16.
Executives and other experts will discuss major changes in consumer behavior, new technology for selling online and in-person, case studies of contactless implementation over the past year, and other vital topics.

PaymentsSource has written substantially on each of these issues; see below for a sampling of our coverage. To register to attend Card Forum: Contactless, click here.

Contactless and P2P: Capitalizing on changing consumer behavior

Contactless EMV card
Adobe Stock
PaymentsSource Editor-in-Chief Daniel Wolfe hosts a conversation on how to implement new technology when customers' appetite for it varies by generation or demographic. This session will also look ahead to 2022, with a long-term view of what customers will need as their payment needs evolve, and where the biggest opportunities for growth exist.

Related links:
Payments in 2021: What's coming, what's going and what's poised for a comeback
How the payments industry's COVID-19 response changed, month by month
Gig grocery shoppers further the shift to contactless payments

How 'Click to Pay' is impacting consumers and merchants

Tablet card payment
Adobe Stock
Joe Vasterling, director of payment acceptance at Best Buy, John Drechny, CEO of the Merchant Advisory Group, and Swee-May Ngeow, vice president and head of North America GTM & Solutions at Visa, discuss the use cases of Click to Pay as more consumers do their shopping remotely.

Related links:
Discover goes live with Click to Pay, the card brands' universal buy button
Card brands see 'click to pay' growth as answer to merchants' concerns
Netflix and the future of digital payment security

Contactless Case Study: How smaller FIs provide choice in payments

Contactless credit cards
Adobe Stock
Debra Miles, chief financial officer at Astera Credit Union, and Chassidy Butler, strategic consultant for CU Engage, cast a spotlight on the innovation happening at smaller institutions — and how it can become a deciding factor in how consumers choose to pay.

Related links:
How contactless payments took off in just one year
Visa: COVID-19 payment habits may be here to stay
Why entering a contactless world is no easy task for merchants

Meeting customers’ needs in the age of contactless and digital payments

Wells Fargo branch door
Bloomberg
Adam Vancini, executive vice president and head of deposit payments at Wells Fargo, joins a discussion on the intersection of digital payments and loyalty. When the COVID-19 pandemic wiped out much of the activity in key rewards categories, card issuers and merchants had to quickly shift to address consumers' new purchasing habits.

Related links:
Chase's latest deal bets on loyalty over cash rewards
Amazon mixes debit rewards, future work to entice gig drivers
When a payment product's use case turns upside-down overnight

Contactless case study: Using payments to create faster, safer experiences

New York OMNY fare system
Bloomberg
Josh Martiesan, senior director of transit for North America at Visa, joins a discussion on the key role that contactless fare payments play in reopening local economies. The challenge is to provide a safer payment experience at massive scale.

Related links:
Visa sees transit start to recover—with a boost from contactless payments
Can transit innovation overcome coronavirus' long-term effect on travel?
New playbook for payments as stadiums reopen

User confusion and other adoption barriers in contactless payments

Old cash register
Adobe Stock
Tom Akana, senior research fellow for the Consumer Finance Institute at the Federal Reserve Bank of Philadelphia; and Wei Ke, managing partner at Simon-Kucher & Partners, discuss the issues that are still holding back adoption of contactless and digital payments more than a year into the pandemic.

Related links:
As digital payments grow, so does demand for cash
Contactless payments rise from pandemic lows, but mall foot traffic still weakened
Coronavirus vs. cash: What's really happening?
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