Agentic AI's revolution draws payment companies to the lab

Where owner Jeff Bezos takes Amazon will have significant tax implications.
Amazon is among the companies developing agentic AI for payments.
Mike Kane/Bloomberg

It seems like just a couple of years ago, and it was, that banks were figuring out what to do with generative AI. Fresh on its heels is an even more cutting-edge use of artificial intelligence, one that can operate with little or even no human intervention.

Agentic AI generally refers to digital agents that act autonomously. A step beyond chatbots or digital recommendations, agentic AI can perform tasks such as trades and transfers and engage with consumers on its own.

Companies that are developing agentic AI technology are hot: The agentic AI market size is projected to total $7.28 billion in 2025 and is on pace to reach $41 billion by 2030, according to Mordor Intelligence

One area of growth is software that supports businesses. Mordor reports that in 2024, fewer than 1% of enterprise software applications harnessed the potential of agentic AI. Most AI-integrated applications still lean heavily on user prompts. However, by 2028, Morder expects this landscape will shift dramatically, with projections suggesting that nearly one-third of all enterprise software will embrace agentic AI.

Is ChatGPT agentic AI?

Agentic AI is distinct from ChatGPT and other forms of generative AI, which use large language models to produce original content with a human to flag  and change errors and execute actions, such as a purchase.

In contrast, AI agents have more autonomy, enhancing both the potential and risk.

"It's super transformational for consumers and for businesses," Pablo Fourez, chief digital officer of Mastercard, told American Banker. "There are all kinds of use cases."

It's early days for agentic AI for any industry, said Alenka Grealish, co-lead of generative AI research at Celent.

A linchpin for agentic AI, the Model Context Protocol, or MCP, is only five months old, Grealish told American Banker. Developed by Anthropic, MCP standardizes the way AI agents access data sources or third-party services to power agentic AI's ability to turn that data into action without relying on human direction.

"The banking industry won't be in the vanguard, but the payments industry already is," said Grealish, adding that agentic AI could fuel next generation app engagement and e-commerce, and subsequently payments.

Here are examples of some companies that are using agentic AI in an effort to improve payments.

Amazon's Buy for Me

The e-commerce giant began testing Buy for Me in April. For consumers who click the "Buy for Me" button below an item in search results, the page lists product information for that brand.

Amazon will then buy that item for the consumer if they want to complete the purchase. Agentic AI automatically provides the buyer's name, address and payment details for checkout.

The e-commerce firm appears to lean into the security and concerns that accompany a "no human" payment.  

Amazon says on its website that the buyer's personal account details are encrypted and it cannot view the consumer's personal information.

Grealish said Amazon's Buy for Me is a "glimmer of the future" but also stressed the importance of security for all agentic AI deployments.

"Agentic AI in commerce and payments, however, will get nowhere without robust authentication, authorization and auditability," Grealish said. A variety of entities are working on frameworks for how humans can confidently delegate to AI agents and control permissions; and how mobile apps and e-com sites can authenticate AI agents, she said.

Amazon is also selling the technology that powers checkout-free retail, providing another venue to apply agentic AI. 

"There is potential for integrating AI agents into a checkout-free shopping experience, for example, through AI-powered shopping assistants, or for customer recommendations," Gartner analyst Sandeep Unni told American Banker, noting that retailers are just experimenting in this area, and retailer adoption thus far has lagged. 

Mastercard
Mastercard's agentic AI product is designed to personalize payment experiences.
Lionel Ng/Bloomberg

Mastercard builds Agent Pay

The card network in April released Mastercard Agent Pay, a program that generates personalized payment experiences to consumers, merchants and issuers. 

The platform expands Mastercard's existing generative AI technology, which enhances customer service, security and onboarding to generate automated responses to customers. 

Agent Pay digs deeper into the card network's data and AI tools to help shoppers curate a mix of purchases for an event, aid merchants on supply chain management or help a retailer build a marketing or sales program.

The card network is partnering with Microsoft to scale the platform, with other partners including IBM, which is contributing B2B technology, and payment firms like PayPal's Braintree and Checkout.com for security. 

Security and authentication use tokenization, a process that replaces existing account numbers with one-off numbers that make the card useless if stolen. Mastercard is also using Databricks software to train the card network's AI engine to produce responses to users with less human interaction. 

"If you think about your own personal experience, it's a way to relate to agentic AI," Fourez said.

For example, a family trip, including tickets, hotel reservations, activities and added stops for a road trip, could be planned through an AI agent.

Details such as degrees of difficulty for a hike, or information about universities for a trip to check out campuses, could be fed to an AI agent, which would produce a detailed itinerary and access to booking, payment and security protections.

"Planning a trip like this can take a lot of time," Fourez said. "Agentic AI can do this in a few minutes." 

Visa
Visa has developed controls for how agentic AI can be used.
Nathan Laine/Bloomberg

Visa adds agentic AI credentials

Getting consumers to use agentic AI to make payments will require assurances for consumers that provide guardrails to protect against unwanted transactions.

Visa's agentic AI foray uses digital credentials to enable an AI agent to act on a consumer's behalf, setting spending limits and conditions that control how the automated agents spend.

 The card network's agentic AI product also includes personalized shopping recommendations based on a consumer's spending history.

Visa's agentic AI partners include Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Stripe and Samsung.

paypal sign
PayPal's new payment tech strategy features agentic commerce.
David Paul Morris/Bloomberg

PayPal's 'future of commerce'

The payment company in March launched an AI agent framework that integrates with PayPal's application programming interface.

That means PayPal's business clients can produce what the company calls an "agentic experience" that enables consumers to pay and access other consumer experiences and services faster, with less navigation and in a more personal and interactive manner.

"Our developers are gathering in our San Jose offices," PayPal CEO Alex Chriss said during PayPal's most recent earnings call. "The future of commerce will have a strong agentic presence." 

A smart phone showing Coinbase's website.
Coinbase's strategy is based on extending development tools.
Bloomberg

Coinbase builds an AI tool kit

The cryptocurrency exchange company in November launched AgentKit, which uses AI agents that can interact with blockchain networks to execute transactions or develop "smart contracts," or instructions that direct a payment when certain conditions are met.

AgentKit supports multiple large language model developers, such as OpenAI, Anthropic's Claude and Llama.

Circle billboard
Circle is among the cryptocurrency firms that are active in agentic AI.
Hollie Adams/Bloomberg

Circle's agentic guide

The USDC stablecoin issuer recently released instructions on how to set up AI agents that can perform research and process payments and verify that the agents have completed tasks.

Stablecoins and other distributed ledger-supported payments provide a potential for agentic AI to improve access and product development. In addition to Coinbase and Circle, Visa and Mastercard are also pursuing stablecoin payments, and PayPal has issued its own stablecoin.

Writing for American Banker, John Wu, president of Ava Labs, said agentic AI and the distributed ledger technology that powers digital currencies and other forms of decentralized commerce can converge to fuel "something even more profound: a future where autonomous software agents — powered by AI, governed by blockchain — redefine how we interact, transact and build trust in the digital world."

Square and Twitter CEO Jack Dorsey
Block CEO Jack Dorsey is exploring multiple uses for agentic AI.
Andrew Harrer/Bloomberg

Block releases a 'goose'

The payment company in January launched codename goose, an AI agent framework that enables users to connect large language models to real-word actions.

The first use is software engineering, but the company is developing other adaptations outside of technology development, opening the possibility for payments and other consumer and merchant-facing products.

Goose was released through Block's open source office, part of a goal to enable the construction of AI agents that can work with multiple parties — improving data, analysis and turning that information into improved transaction processing. 

Stripe office
Stripe's AI strategy includes providing payments for tech firms and deploying the technology internally.
Stripe

Stripe: A client and a seller

Similar to its work with ChatGPT developer OpenAI, Stripe is using agentic AI to improve internal tasks and is providing payments for companies that are building agentic AI technology.

The move is part of a wider strategy at Stripe to build new tools for both AI and distributed ledgers. 

Stripe recently issued Payments Foundation Model, an AI engine trained on tens of billions of transactions that captures hundreds of subtle signals about each payment that specialized models can't. It also launched Stablecoin Financial Accounts to businesses in 101 countries. 

The products come three months after Stripe's acquisition of stablecoin platform Bridge.

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Payments Artificial intelligence Amazon PayPal Visa Mastercard
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