Amazon has added virtual dash buttons to the front of its website Thursday to make reordering simpler for customers.
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The original concept of dash buttons was to place physical, Wifi-connected "buttons" around the home and simply press it when running low on a certain product, like dish soap or Cheez-It crackers in the kitchen or laundry detergent in the laundry room, for example.
Amazon.com Inc. logos are displayed on laptop computers in Washington, D.C., U.S., on Wednesday, Oct. 23, 2013. Amazon.com Inc. is scheduled to release third-quarter earnings on Oct. 24. Photographer: Andrew Harrer/Bloomberg
Andrew Harrer/Bloomberg
Now, Amazon has added them virtually to its mobile app and the homepage of its website to make reordering and restocking frequently purchased items easier and faster for customers, even creating buttons automatically for frequently or recently ordered products.
Since the 2015 launch of the Buttons experiment, Amazon has grown the offering of physical buttons to more than 200. The virtual version is available for "tens of millions" of products, according to Re/code, who first reported the news. Customers can add, remove or re-organize the order of their buttons from a dashboard in their preferences.
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