American Express veterans' fintech fund isn't looking to disrupt

VeseyVenture
Former Amex Ventures managing directors Lindsay Fitzgerald, Dana Eli-Lorch and Julia Huang founded Vesey Ventures, which focuses on fintechs that can partner with financial incumbents.

It may seem like a tough time to start a fund that invests in financial technology, given that many potential disruptors have had to cut back severely in recent months. But three former Amex Ventures managing directors say there's an opportunity in working with startups that have no desire to displace the incumbents.

Vesey Ventures, an $80 million fund, was recently founded by Dana Eli-Lorch, Lindsay Fitzgerald and Julia Huang. The firm is investing in early-stage fintech startups, with a focus on companies that can form fast partnerships with banks and payment companies.

Vesey's launch comes after the valuations of hundreds of fintechs fell 50% or more in a matter of months. This coincided with a decline in overall fintech investment, mass layoffs at financial technology companies and the collapse of technology sector-focused banks, including Silicon Valley Bank, Silvergate Bank and Signature Bank.  

While younger fintechs faltered, many incumbent banks and payment companies have posted largely solid earnings and are hiring staff. But these firms also face challenges in adopting new technology like artificial intelligence, or in managing emerging security threats. That's what Vesey is looking for — new technology that can help the more established firms adapt to market changes.

"A lot of the problems in fintech have been exposed," said Huang, a co-founder of Vesey Ventures, which was named for the street in Lower Manhattan where American Express is headquartered. "The incumbent firms have seen all of this before."

Vesey's initial investments include Coast, which sells technology that supports card payments and other transaction services for fleet delivery clients; Cyrus, a digital identity risk firm; Equi, which provides investment technology; Proper, a provider of transaction and account services for property managers; and Grain, which offers a cross-border payments and FX platform. 

"We're looking at identity protection, fraud," Huang said. "When the tide goes out you can see the weakness that was left behind." 

Vesey's model expands on the work the co-founders did while at Amex Ventures. In their previous roles, Eli-Lorch, Fitzgerald and Huan backed firms such as Melio, Plaid, Stripe and Trulioo and forged more than 100 partnerships between startups and financial institutions. 

Vesey's founders say they see value in supporting the incumbents rather than attempting to disrupt them. 

"There are hundreds of very large financial institutions that have been around for more than a century. You can't ignore them," Fitzgerald said. "The incumbents still own the payment rails, the licenses and the massive customer bases. They want to innovate but can't always do that themselves. There's a synergy there." 

While banks and fintechs were traditionally considered rivals, banks and established payment companies are more frequently looking to fintechs to add new products quickly. Both Visa and Mastercard, for example, frequently work with fintechs to diversify the card networks' payment technology and to speed product development. And JPMorgan Chase has relied on fintech partnerships to help its payment expansion in Europe, the Middle East and Africa. 

Despite these trends, there are challenges for fintech funds, according to Adrian Menoza, general partner and founder of Mendoza Ventures. Business-to-consumer fintechs continue to struggle and gain market share, since few have diversified their revenue beyond transaction fees. 

"Most fintech funds have stopped looking at B2C deals due to this, so they have started to look at other adjacent spaces," Mendoza said, adding fraud prevention as an example. 

Global fintech funding was $75.2 billion in 2022, or a 46% drop from 2021, according to CB Insights. Funding in the fourth quarter was $10.7 billion, the lowest quarterly level since 2018. 

S&P Global projects 2023 will be a "reset year," with a rotation out of B2B and more into B2B fintechs. As in 2022, payment-specific fintech investment will fare relatively better than other fintech categories, with companies that can support payments orchestration, cross-border payments and embedded finance attracting investment, according to S&P. 

"The current environment makes our thesis front and center," said Fitzgerald. "The idea of working with a company that has institutional trust is strong." 

While the economy appears difficult for fintechs, there are opportunities for investing since there are factors that could make the market less expensive for venture capital. During the long reign of easy money, a host of fintechs bent on changing the world were funded often at rich valuations, said Eric Grover, a principal at Intrepid Ventures, adding that in many sectors, there are too many fintechs, many of which aren't profitable and don't have enough capital to survive. 

"The fintech herd is being culled," Grover said. "The good news is that established players can pick up some interesting assets for a song, and for VCs investing in fintech valuations should be more reasonable and talent more available."

Difficult times are when great companies are built, said Catheryn Chen, founder of Radiate Ventures, an investment vehicle that's launched last week week, with a focus on fintech, software-as-a-service and "deep tech," which develops products in fields such as food production and energy that attempts to solve climate change challenges. 

"We as venture capitalists actually get a seat at the table at a more rational or reasonable valuation," Chen said. "We decided to raise the fund now exactly due to the timing of things. This is when you can invest in the next generation of companies solving real-world problems, especially in sectors that require long-term commitment and support from their investors."

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