Apple's expanding P-to-P to Europe

Apple Inc. is preparing to launch a service called Apple Pay Cash in Europe, adding momentum to the technology company's P-to-P service.

Cupertino, Calif.-based Apple on Aug. 31 filed a trademark application with European Union intellectual property authorities describing Apple Pay Cash as software used to process mobile payments, according to reports.

Apple store exterior — The Apple Inc. logo is seen outside of the company's new flagship store at Union Square in San Francisco, California, U.S., on Thursday, May 19, 2016. The flagship location, opening Saturday on San Francisco's Union Square, boasts 40-foot-tall doors opening onto the square and comprises five departments, or what Apple prefers to call "features." Photographer: David Paul Morris/Bloomberg

Apple Pay Cash likely will be integrated with Apple’s iMessage platform when iOS 11 is released later this month, observers say.

To send cash, Apple device users may authenticate the transaction via Touch ID or possibly by facial authentication rumored to be included with the upcoming iPhone 8, reports suggest.

Kate Fitzgerald

Senior Editor, Payments

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