The ATM Industry Association, or ATMIA, is urging payment networks to work with ATM deployers to help keep routing choices flexible.
The transition to EMV is more complex here than in other countries because the United States has multiple networks, ATMIA said in a Dec. 11 press release. Thats why the association has retained Tremont Capital Group Inc. analyze routing choices.
To allow ATM owners to survive and maintain the scale of their existing networks, which also provide maximum convenience for consumers, they must be allowed to manage transaction processing effectively, said David Tente, U.S. Executive Director of ATMIA, in the release.
The central issue involves off-us transactions where the card issuer doesnt own the ATM. Those transactions require a network to switch the transaction.
Under the current EMV proposal, ATM deployers would forfeit all choice and flexibility in routing off-us transactions. Deployers would lose income and could no longer support all of the worlds 1 million ATMs, resulting in fewer choices for consumers.
Time is running out for the payments industry to accommodate multiple routing on debit cards for point of sale transactions, and the same solution should extend to the ATM industry, the release said.
