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Global Cash Access Inc., the Las Vegas-based processor that provides cash-advance and ATM services to the U.S. and international gaming markets, plans to invest in products and services that would help its customers use consumer behavior and marketing data, Scott Betts, Global Cash president and CEO, told analysts during a second-quarter conference call this week. The company is working on new services that take advantage of the massive amounts of transactional data the company collects as part of its cash-access services, he said. "We could provide a casino operator with customized marketing messages that are placed on display screens on our devices based on our knowing who the consumer is and what their cash-access habits have been," Betts said. Such services will become available within the next few months, Betts says. Global Cash as of last Friday had closed its acquisition of Cash Systems Inc., a Las Vegas-based cash-access provider and has completed integrating its previous acquisition, Plymouth, Minn.-based Certegy Gaming Services Inc., Betts said. Global Cash this week reported revenue of $166.8 million for the second quarter ended June 30, an 11% increase from $150.8 million in the same quarter of last year. Net income was $8.7 million, up just 1% from $8.6 million. The company also says it expects full-year revenue this year to range from $682 million to $690 million. Global Cash provides cash-access services to more than 1,000 gaming properties in the United States, Canada, Europe, Asia and the Caribbean.
