Barclaycard will launch another contactless marketing push, this one featuring a rollercoaster ride through New York City, the issuer announced this week. The advertising effort follows an earlier one designed to promote contactless card payments through the use of commercials featuring waterslides.
The latest ads will debut on Jan. 22 on British television, according to the credit card issuing arm of United Kingdom-based Barclays PLC. The digitally enhanced ad “begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work,” the issuer says in a statement.
The four-week marketing campaign also will feature ads on YouTube and Barclaycard’s Facebook page. The issuer also plans to offer a “rollercoaster” game application for Apple Inc. iPhones, similar to an earlier waterslide application.
Barclaycard issues more than 5 million contactless credit cards.
