Barclaycard To Introduce Retailer Reward Scheme

By Barclays Group June 16, 2009, 1:00 a.m. EDT 1 Min Read

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Barclaycard plans to introduce a retailer reward scheme within the next 12 months, a spokesperson for the United Kingdom-based credit card issuer tells CardLine Global. Barclaycard, an arm of Barclays PLC, will use software from France-based Welcome Real-time to enable customers to participate (CardLine Global, 15 June). Barclaycard has a network of 89,000 merchants, 12 million UK customers and 11.6 million international customers. The issuer had operated a points scheme called "Profile Points" and participated in a loyalty scheme through UK-based Nectar, the spokesperson adds.

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