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CardPartner Inc. announced 12 new Visa-branded affinity credit card programs last week, adding to the more than 100 affinity programs it has launched in the past nine months with small nonprofits. The financial services marketing company focuses on helping small groups launch affinity programs that can help those organizations gain card-generated revenue, according to a company statement. Among the 12 new partnerships are Farm Rescue, a nonprofit that helps family farmers through financial crises; World Vets, a nonprofit that brings veterinary services to underserved regions of the world; and The Audrey Herman Spotlighters Theatre in Baltimore. UMB Financial Corp., a financial services holding company based in Kansas City, Mo., issues New York-based CardPartner's affinity cards.
