After testing Mocapay’s mobile-marketing consumer engagement platform in November, Dazbog Coffee now plans to use it to launch mobile marketing promotions and mobile prepaid gift cards at 21 locations in Colorado and Wyoming, Doug Dwyre, Mocapay president, tells PaymentsSource.
Mocapay’s service provides customers with a one-time use, six-digit code it sends users via a mobile phone text message to use to pay, and no personal information is stored on the phone or in the store, says Dwyre.
Some 30 U.S retailers use Mocapay’s mobile marketing, couponing and gift card services at 150 retail locations, says Dwyre, who notes the company has seven retailers with 225 locations in line for rollouts in the next few months. Though he could not name the companies, he says most are restaurants and one is a retailer.
In March, Mocapay signed on a Chicago-based restaurant for its mobile gift card service (
“Mobile has demonstrated for us the importance of reaching customers and deepening our relationships through real-time information,” Leo Yuffa, Denver-based Dazbog Coffee’s CEO, said in a press release. “Mocapay’s mobile [service] takes our brand to a new level by giving us the opportunity to effectively reach customers both inside and outside of our stores as well as the convenience and ease of use that comes from a mobile platform.”
Indeed, some analysts deem instant redemptions from mobile phones as the next important phase of loyalty card marketing and the impetus to kick start for complimentary mobile-payment applications (
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