Global Payments Releases Card-Linked Offer Platform

Published August 05, 2014, 1:36 p.m. EDT

Updated October 06, 2016, 12:42 p.m. EDT

1 Min Read

Global Payments' integrated solutions division has released CustomerBuilder, a new application designed to enable users to create, distribute and track digital card offers.

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CustomerBuilder's card-linked application model delivers merchants' offers to consumers directly to their credit card use, allowing for discounts to be honored and reflected on the receipt in real time.

Software developers responding to growing demand for linked, digital solutions can use CustomerBuilder to combine marketing, payments, data and technology into one tool, said Eddie Myers, president of Global Payments' integrated solutions division, in an Aug. 5 press release.

Global Payments' integrated payments offerings are fueled by its 2012 purchase of Accelerated Payment Technologies and this year's purchase of Payment Processing Inc.

Amilda Dymi

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