Google Wallet Adds Instant Buy for iPhone Users

By Kristin Broughton

Published June 12, 2014, 10:54 a.m. EDT

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Updated June 12, 2014, 9:54 a.m. EDT

1 Min Read

Google has made its Instant Buy API technology compatible with Apple devices.

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The technology simplifies the payment process on smartphones, allowing Google Wallet users to purchase items from mobile commerce sites without having to type in their shipping and billing information.

The program was previously available only on Android devices.

Google worked with several companies ahead of the release to integrate Instant Buy with iOS-based apps. The companies include B&H, a photo and video supplier; Eat24, a food delivery service; Fancy, a mobile shopping app; Newegg, a computer retailer; Sonic Mobile, a marketing firm; and Wish, an online shopping platform.

Kristin Broughton

Kristin Broughton is a reporter for American Banker, where she writes about the business of national and regional banking.

For reprint and licensing requests for this article, click here.

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