American Eagle Outfitters, Foot Locker and Macy's lead the list of stores that are using mobile phones for payments and to track and redeem loyalty points.
Google Wallet is making an aggressive push to win consumer adoption and to pressure rivals such as Isis through ease of use and by adding a group of participating merchants to a service that enables consumers to pay, redeem offers and earn loyalty points in a single tap.
Its SingleTap service has added shopping mall staples American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jambi Juice, Macy's, OfficeMax and Toys”R”Us. Consumers access the service by tapping their Near Field Communication-enabled phones against point-of-sale terminals that also have NFC chips. Information on loyalty, coupons or rewards automatically is stored, saving consumers the extra step of searching for coupons to scan or finding a rewards card to stamp.
A blog on the Google Wallet site says Google has updated the "Offers" tab in the Google Wallet to include a new "Featured Offers" section with discounts that are exclusive to Google Wallet. The current offers include 15% off at American Eagle Outfitters, 10% off at the Container Store, 15% off at Macy's and discount items at Jamba Juice. Additionally, Foot Locker, Guess, OfficeMax and American Eagle Outfitters are providing loyalty cards for Google Wallet, which automatically store loyalty points.
Google also says it improved transaction details for the GooglePrePaid card with immediate transaction details, including merchant name, location, dollar value and time of each transaction.
