In the latest phase of the transformation of its digital retail delivery strategy, Huntington Bank on Nov. 2 rolled out an iPad app that enables customers to view their accounts and account histories, pay bills, transfer funds, and locate ATMs and branches.
The next step is to build remote deposit capture and personal financial-management tools that will make the app richer, Jeff Dennes, Huntington senior vice president and chief digital officer, said in an interview.
Huntington is working with mobile-banking software provider Kony for this and its similar iPhone app. "It was just a redeployment of another platform," Dennes said. "We had quite a bit of work to do, but it wasn't like we were starting from scratch."
Huntington created the design, Kony made it work on its platform, and then the bank integrated the information, which runs in its data center. The development process took four months start to finish.
“We're pretty excited about the iPad app," Dennes says. "If you look in the App Store, there's nobody else out there our size. BofA, Citi and Chase are all there, but nobody the size of Huntington Bank."
More iPads were sold in the first 10 months than any other device in the country, Dennes noted. "Apple followers are a pretty loyal group," he said. "It was the right next step for us to follow upon after deploying iPhone and Android apps."
