IMGCAP(1)]
Visa Inc. and JPMorgan Chase & Co. this month have launched a test that will deliver merchant offers directly to 5,000 participating Chase credit and debit cardholders' mobile phones in the Phoenix area, Visa announced today. Cardholders who sign up for the service can choose participating merchants' offers that are most relevant to them. Test merchants include stores owned by Macy's Inc., Circle K Stores Inc. and Papa John's International. Chase and Visa are notifying cardholders of the test via mail, e-mail, Chase ATMs and Chase.com. Customers can sign up online or through SMS text messaging. They also can register at events at Chase Field, where the Arizona Diamondbacks Major League Baseball team plays. Chase and Visa will evaluate the results of the pilot in the fourth quarter based on the impact of mobile offers on stakeholder interest, cardholder engagement and card use, according to a Visa statement.
