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Many independent sales organizations are unaware of mobile-payments technology because their merchant clients are not requesting information about it or preparing to accept mobile payments, according to one ISO. Interest in emerging technology trickles down, says Sam Caine, president of Card Payment Services Inc., a Frisco, Texas-based ISO and processor. If consumers do not embrace paying for purchases with their mobile devices, merchants will not buy contactless terminals to enable such payments, and agents likely will not sell it, Caine says. "Until the consumer leaves the piece of plastic behind, it's not going to get off the ground," he says. Many ISOs are focused more on surviving during the difficult economy and are not on expanding their product reach, Caine adds.
