Mobile-banking customers are three times more likely to use mobile payments than are consumers generally, new research shows.
In a survey of roughly 5,000 consumers Javelin Strategy & Research conducted in September, 19% of mobile-banking users said they were “very likely” and another 21% said they were “likely” to use a mobile-payments service that stored their credit and debit card information, while just 6% of all participants said they would (see chart). In the survey, 969 consumers, or 19.4% of the total number of those surveyed, used mobile banking, according to Javelin.
“What the data is showing is that mobile bankers are more experienced, more exposed to and are more comfortable with using mobile phones for financial purposes,” Beth Robertson, Javelin director of payments research, tells PaymentsSource.
However, consumers generally remain cold toward mobile payments, as 51% of the total survey participants said they were “very unlikely” to use a mobile-payments service.
“It’s not that the other consumers won’t become more comfortable over time, it’s just a great target population for mobile-payments services should be mobile-banking customers,” Robertson says.
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