Some analysts may question the viability of mobile-payments applications, but MocaPay Inc. is making some changes to help them along.
The mobile loyalty and marketing company is launching a new brand logo and plans to make it easier for merchants to manage mobile-marketing campaigns and sell services through independent sales organizations, Doug Dwyre, president, tells PaymentsSource.
The new logo, introduced this month, will have an image that better demonstrates what MocaPay does, Karen Moritzky, MocaPay director of client relations, tells PaymentsSource. The company has faced challenges to explain what it does with the name MocaPay, which originally was shortened from Mobile Capable Payments, she says.
MocaPay also is revamping its website to give consumers and merchants better access and is making it easier for merchants to manage their mobile-marketing campaigns, says Dwyre. The operation will be like a “cookie cutter campaign” in that it can fit many different merchants’ needs, he says.
Because MocaPay’s system can integrate with other systems, such as loyalty and point-of-sale systems, the company is pursuing working with independent sales organizations to get its application into the market (
MocaPay also is supporting an “instant gratification” mobile-marketing campaign with five retailers, including the Lettuce Entertain You Inc.’s WowBao restaurant. The program is designed to test a variety of offers at retailers every two weeks, says Moritsky. Specific details were not available.
The campaign follows Dwyre’s edict that mobile payment and loyalty programs must provide value to consumers or they will not use them and to merchants by providing such information as the types of deals brings customers in the door.
MocaPay’s first loyalty program also is making progress (
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