IMGCAP(1)]
Nautilus Hyosung Inc. shipped more off-premise ATMs in the United States last
year than any other manufacturer, according to the upcoming 2009 edition of the
ATM&Debit News EFT Data Book.
Seoul, South Korea-based Nautilus Hyosung shipped 14,433 ATMs in 2007,
although the company only entered the U.S. market late in 2006. Triton Systems of Delaware Inc., which is based in Long Beach, Miss., followed Nautilus Hyosung, shipping 10,454 ATMs, down 15% compared with 12,300 machines it shipped in 2006, according to EFT Data Book surveys.
Tranax Technologies Inc., which is based Newark, Calif., shipped 9,000 ATMs in 2007, down 38% compared with 14,550 ATMs shipped in 2006. Willoughby, Ohio-based WRG Services Inc. shipped 3,175 ATMs last year, up 5% compared with 3,026 machines in 2006. Itautec America Inc., which is based in Doral, Fla., shipped 52 ATMs in 2007, up 420% compared with 10 ATMs in 2006.
Neither Greenlink Technologies Inc. nor NCR Easypoint, which is owned by NCR
Corp., disclosed ATM-shipment numbers despite repeated requests. Greenlink is
based in Euless, Texas, and Easypoint is based in Dallas.
Nautilus Hyosung, which owns Coppell, Texas-based Nautilus Hyosung America
Inc., entered the U.S. market following a split with Tranax, its U.S. partner, in
November 2006. Nautilus Hyosung Inc. and Tranax formalized their split in January
2007, although the companies' contract was scheduled to expire in July 2007.
The companies do not agree on the cause of the split. Nautilus Hyosung America executives claim Tranax owes it $3 million for ATMs and ATM parts. Tranax
executives say the companies disagreed over strategy.
Nautilus Hyosung reduced the prices of its off-premise ATMs by up to 40% to gain
share in what was then a $150 million market. The market is now valued at $100 million. Other companies followed Nautilus Hyosung's lead, cutting prices to remain
competitive.
Nautilus' cost cutting changed the off premise ATM industry, observers say.
Nautilus Hyosung Inc. announced September it is buying competitor Triton
from its parent, New York-based Delaware Corp., for an undisclosed price. The combined companies now control 65% to 80% of the U.S. off-premise ATM manufacturing market.
A few weeks later, Eltna Corp., Tranax's original equipment manufacturer, purchased Tranax for an undisclosed price. Jeffrey Lee, Tranax director of product
management, says Seoul, South Korea based Eltna manufacturers ATMs for other
companies, and Tranax's purchase gives Eltna a U.S. presence.
