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Payments industry value-added resellers should begin educating merchants now in anticipation of 2010 Payments Card Industry PIN-device and payment-application deadlines, according to Jim Tingey, executive vice president of Palm Desert (Calif.) National Bank. Tingey delivered his comments last week during a presentation at the Electronic Transactions Association Compliance Day in Dallas. Visa Inc. has mandated that all attended point-of-sale PIN-acceptance devices and payment applications be PCI-compliant by July 1, 2010. It is "critical to begin now for 2010 changes," Tingey said. "Beginning now means merchants will be more likely to act." He recommends value-added resellers give merchants goals and deadlines to meet before the 2010 date to ensure compliance.
