Simon Property Offers Olympic-Themed Gift Cards

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Simon Property Group Inc. has begun to offer Visa-branded Olympic-themed gift cards at 185 of its malls around the country, the shopping center management company announced yesterday. Simon is selling the cards in denominations of $20 to $500 at guest service centers at the malls, the company says. Consumers pay a $3 handling fee per card, $1 of which goes to support the U.S. Olympic Committee, Cathi Weiner, Simon senior vice president for business development, tells CardLine. Simon plans to sell 100,000 cards, and each one includes a Coca-Cola-branded compact disc with custom content and links to Internet sites that have music, ring tones, and coupons from Coca Cola Co., Panasonic and Sega Games, the company says. Minneapolis-based U.S. Bank issues the cards, Weiner says. The cards will be on sale through August, Weiner says.


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