Taiwan Bank, Department Store In Cobranded Smart Card Deal

Taiwan’s Taipei Fubon Commercial Bank Ltd. and department store Uni-Hankyu this week announced a chip-based cobranded MasterCard credit card that also functions as a transit card, the bank said.

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Cardholders will receive discounts of up to 20% on purchases at Uni-Hankyu. The card, available in three variations including classic, platinum and titanium, also provides special benefits such as a discount on dining and shopping at other stores, and parking services.

Fubon Commercial also designed the new, free card to function as an EasyCard-branded contactless smart card operated by Taipei Smart Card Corp. Consumers since June 2002 have been able to use EasyCard to access Taipei public-transport services and to initiate payments at a variety of local retail outlets.

Cardholders may link the cobranded credit card to the prepaid EasyCard transit account so when the transit account balance drops below a certain balance, the credit card account replenishes the funds automatically.

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