Givex Corp., a Toronto-based gift card and customer-loyalty company, has signed an agreement with Tree Canada, a nonprofit organization that encourages Canadians to plant and care for trees. Under the agreement, Givex will plant trees to counter the carbon dioxide created when cards are made. Givex paid for the planting of 2,500 trees Sept. 13, Jim McCready, registered professional forester and program forester for Tree Canada, tells CardLine. Members of the Sagamok Anishnawbek First Nation, a Native American tribe. will plant the trees near Espanola, Ontario, the company says. McCready says First Nation has a registered professional forester on staff, so Tree Canada decided to work with the organization. Tree Canada is based in Ottawa, Ontario.
