Visa Inc. soon plans to introduce an online shopping platform providing consumers with one location to manage and store their e-commerce activity. The product, called Rightcliq, will enable consumers to shop online using stored card information, the card brand says.
“Visa is such a large preferred form of payment for e-commerce that we’re very focused on investing in products that make it easier to shop on the Internet,” Byron Pollitt, Visa chief financial officer noted during a recent conference call at the Goldman Sachs Group Inc. Technology Conference.
The online shopping platform will use Wishspace, a virtual platform enabling consumers to store a listing of items they want to buy. The platform’s functions center on key shopping activities such as buying and managing payments, delivery tracking and comparative shopping with the ability to redeem discount offers and share them through e-mail or Facebook, Visa explains in a recent news release.
Moreover, consumers will be able to initiate purchases from Rightcliq or launch Rightcliq when browsing any merchant Web site by signing in to their personal Rightcliq account, which is separate from Visa’s actual Web site.
When a consumer is ready to make a purchase, Rightcliq automatically will load the individual’s shipping address and payment card account number fields. Additionally, consumers will be able to store multiple payment accounts in Rightcliq, the release notes.
A representative form Visa was unable to provide more information about the service.
Visa hopes to launch Rightcliq this spring after several months of live-market tests, and it plans to add more features after the launch based on consumer feedback, the company says in the release.
