Business Editors/Technology Editors
SANTA CLARA, Calif.--(BUSINESS WIRE)--October 30, 2008--Silicon Valley-based ViVOtech, the leader in Near Field Communication (NFC) mobile payment and promotions and contactless payment systems, today announced that its ViVOnfc mobile application software for one-on-one marketing, location-based promotions, opt-in smart poster management and Loyalty 2.0 was named as a finalist in the best loyalty category for the prestigious SESAMES Award to be presented at CARTES 2008.
?We are honored to have been recognized by the SESAME Awards for our next-generation NFC mobile marketing software,? said Michael Mullagh, ViVOtech?s CEO. ?This award underscores the value of our innovative mobile marketing application software in enabling consumers to download personalized promotions and coupons into their phones that are customized to their lifestyle, purchasing habits, and current locations, and then allowing them to redeem these coupons electronically by merely waving their NFC phones on contactless enabled POS systems at participating merchant locations.?
ViVOnfc was named as a finalist for its advanced mobile marketing features, some of which are already in use in pilot programs all over the globe. Last month ViVOtech announced the deployment of the first real-time coupon redemption system along with SingTel and NETS that allows consumers to receive a coupon on their NFC-enabled phones and flash it onto ViVOpay contactless readers for automatic redemption. Earlier this month, ViVOtech revealed the successful results from the transit and retail NFC mobile payment trial in San Francisco with BART, Jack in the Box and First Data Corporation. One of the key findings in that pilot program centered on the ability to drive traffic into retail stores through the use of NFC-enabled smart posters located throughout the Bay Area Rapid Transit District (BART)
ViVOnfc lets card issuers and retailers personalize their services and deliver consumers location-based coupons, offers, promotions and rewards programs through a SPAM-free and fully authenticated mobile network. Consumers control the content and opt-in to receive promotions and other contents from trusted sources by just waving their NFC phone on smart posters and Kiosks, or by just pressing a button on their phones. Coupons are downloaded and stored directly on the phone and redeemed electronically by tapping the NFC mobile phones on contactless NFC readers at participating merchants.
The patent-pending ViVOtech NFC mobile marketing solution is available for commercial roll-outs in 2009. ViVOtech will be demonstrating its ViVOnfc solution along with its leading contactless payment readers at the CARTES 2008 show in Paris, November 4 th through the 6 th, on booth #4 Q 028.
The SESAMES Awards are presented annually as part of the CARTES and IT Security exhibition and conference and are widely regarded to be the highest accolade in the industry. The awards are decided by a jury made up of international experts and journalists in the smart card industry. From a field of 233 applicants in 2008, judges selected finalists based on criteria to determine the most innovative products across 10 categories including hardware, software, loyalty and others. The Sesames awards that will be presented during the 2008 edition of the CARTES & IDentification show.
About ViVOtech
ViVOtech (
www.vivotech.com
) is the market leader in Near Field Communication (NFC) mobile payments, promotions and Over-the-Air (OTA) provisioning infrastructure software, transaction management software, NFC smart posters, and contactless terminals. These innovative solutions allow millions of consumers to make contactless payments with radio frequency-enabled credit/debit cards, fobs and NFC mobile phones. ViVOtech's products are used by the most prominent retailers all over the globe and today the company has shipped over 450,000 contactless terminals to more than 30 countries worldwide. In 2008, ViVOtech has been named #1 in ABI Research?s Contactless & NFC Reader Ranking Report. ViVOtech was also recognized as Top Contactless Payment Technology Vendor in Aberdeen Group?s ?Retail Contactless Payment Report.? ViVOtech has received strategic investments from First Data Corporation, a leading provider of electronic and payment solutions for businesses worldwide, Citi, the leading global financial services company, NCR Corporation, a leading global technology company helping businesses build stronger relationship with their customers and Motorola, known globally for innovation and leadership in wireless and broadband communications.
SSPR
Kristin Miller, 719-634-8292
kmiller@sspr.com
State Keywords: California
Industry Keywords: Technology; Telecommunications; Other Technology; Wireless
Source: ViVOtech
