Improving the digital customer experience—account opening
Research shows that 37% of all consumers, and more than 50% of millennials, prefer to open a new account online, but the vast majority of them end up abandoning an online application before they complete it. The culprits? Lengthy application processes, branch visit requirements, and bulky mobile platforms.
With the pressure on banks to acquire new customers, poor customer experience during a new account opening process is a problem that financial institutions need to fix. In episode 1 of this 3-part series, you’ll discover:
- End-to-end strategies to improve the customer journey.
- Opportunities to leverage new technology to validate a remote applicant’s identity and reduce application fraud.
- A guide to choosing the right vendor to help attract and engage digital customers.