Podcast

What does it take to get consumers to switch banks?

Only 4% of consumers changed banks last year, according to J.D. Power. Behavioral psychologist Wei Ke explains why consumers are so reluctant to move their accounts and what other banks can do to convince them to switch.

Only 4% of consumers changed banks last year, according to J.D. Power. Behavioral psychologist Wei Ke explains why consumers are so reluctant to move their accounts and what other banks can do to convince them to switch.