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Third-party cookies will essentially disappear as a tracking tool on the internet by the end of 2024. Marketing to customers using first-party data may be a better tactic regardless.
April 12 -
The Consumer Financial Protection Bureau provided guidance about digital intermediaries and lead generators that accept payments to steer borrowers to financial products.
February 29 -
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The $4.4 billion-asset institution's 30-second commercial on Sunday sought to promote the idea of financial wellness as integral to "not-for-profit" banking and boost new member growth.
February 14 -
The online brokerage sees its popular talking babies ads as a way to get tens of millions of viewers to think about how they might put their money to better use.
February 9 -
Only a few dozen mortgage firms could likely afford the $7 million ad for this year's big game, a marketing veteran said.
February 9 -
Inter&Co, a financial superapp provider based in Brazil, has bought the naming rights of a major U.S. stadium.
January 22 -
A new Cerulli report suggests that one of banks' best opportunities to grow in the coming years is right under their nose, with a client segment they often ignore.
December 15 -
The bank is trying to reach women and investors from groups that wouldn't traditionally have done business with the white-shoe firm in years past, Alice Milligan said on a marketing panel.
November 30 -
The banking industry, which has a long history of sponsoring sporting events, is pouring more money into the live-music industry, according to a new report. Music-related events and properties make up 39% of the sector's sponsorship portfolio, up from 25% two years ago.
September 20