They are spending a lot, just not with you.
Revenue is growing significantly and steadily for products targeting people outside the financial mainstream.
Though they use banks very little or not at all, these consumers do use financial products and services. It is a market segment that generated an estimated $107 billion in fee and interest revenue during 2014, up 4.6% from the prior year, according to estimates from the Center for Financial Services Innovation.
Two recent studies offered some key insights about these so-called "underbanked" and "unbanked" consumers. Here is a quick overview, with charts to illustrate.
(Image: Bloomberg News)
[Conference Program Note: Join CFSI and American Banker for the 10th annual EMERGE Forum, with an agenda featuring the latest insights and strategies to help you meet the needs of underserved consumers responsibly and profitably.]