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Ratings for the opening weekend of the NCAA Men's Basketball Tournament rose 8% from a year earlier. Several financial firms benefited from the visibility of having their names on venues that hosted games.
First Niagara Center
First Niagara secured naming rights after it acquired nearly 200 upstate New York branches from HSBC. The Buffalo, N.Y., arena should have given Syracuse a home court feel, but the perennial power lost a second-round shocker to Dayton.