Game changer slide
How digital banking is changing customer behavior
Here are some major ways that mobile banking, P-to-P payments and fintech are changing banking.
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Perk preferences
Everybody wants to be rewarded, but how do they want those rewards? A study by Collinson Group found that consumers want more redemption options and a better experience.
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Death by a million cuts
Banks report that payments and fund transfers are the most common ways their customers are interacting with fintech. That's a good explanation for the creation of Zelle.
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What millennials need
Millennials' reliance on multiple channels increases as they get older and their financial needs become more complex, according to a recent Javelin Research & Strategy survey.
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Where's my money?
Payments apps are making people petty, it seems. Bank of America research found that people are willing to request less than $5 from their debtors on such channels.
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Mobile senders
Millennials might love Venmo, but that doesn't mean members of other generations aren't using person-to-person payments.
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Mobile Payments' sweet spot
Mobile payments have been slow to take off, but people between the ages of 16 and 22 are using card-branded and device-specific wallets at a higher rate than their older counterparts. In other words, the odds are in the favor of mobile payments, according to study by Forrester Consulting and commissioned by American Express.
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Always connected
While milliennials seemingly live on their phones (don't we all?), it turns out at least some of that time is spent banking.