Corporate governance

MARGATE, Fla. – City County CU of Fort Lauderdale has requested regulatory approval to add the Florida Keys to its field of membership.

MADISON, Wis.-To help members achieve their financial dreams, Summit Credit Union here is first helping employees achieve theirs.

CINCINNATI-CU Journal asked CUs at the Ohio CU League's annual meeting: "What's driving growth at your credit union?"

VIENNA, Va. – Navy FCU has begun using IBM’s SPSS Modeler, which allows the $45 billion credit union to monitor changes in consumer attitudes gleaned from social networking and other sites and then use the information, merged with its internal data, to shape acquisition and retention campaigns.

LAS VEGAS-Credit Union Journal asked attendees of the recent NACUSO Annual Conference: How is your credit union leveraging its CUSO and/or membership in a CUSO to drive growth in 2010?

BRISTOL, Penn.-More consumers may take their "bucks" to the credit union thanks to an irreverent YouTube video from Bucks First FCU.

BRISTOL, Penn.-To convince more young adults to join the credit union, Bucks First FCU is letting young adults do the talking.

DALLAS-Neighborhood Credit Union was just named Six Flags over Texas' exclusive banking partner, and CEO Chet Kimmell believes the credit union's newest SEG will help the CU significantly lower its average membership age.

DETROIT-In the heart of Detroit's inner city, Communicating Arts CU works hard to meet the demands for the services of this community development CU serving low- to moderate-income residents. CEO Hank Hubbard shares his CU's story.

LIBBY, Mont.-The far northwest corner of Montana felt the sting of the economic downturn before most areas of the U.S., thanks to falloffs in both mining and logging.

LITTLE ROCK, Ark.-Young adults just starting out may be a stronger-than-ever target for retail banks-just one of several findings from Acxiom Corporation's inaugural Retail Banking Consumer Dynamics study, designed to help marketers understand shifting consumer behaviors emerging from the recession.

KANSAS CITY, Mo. – Kansas City Police CU has developed a new strategy for its select groups, unveiling a subsidiary called Code 1 CU that will facilitate the $95 million credit union’s growth outside of its core law enforcement field of membership.

BRAINTREE, Mass. – Liberty Bay CU said it is making a push to get more business from non-profits by offering lower fees and other incentives.

CHEEKTOWAGA, N.Y.-Andrew Godfrey has been managing Cheektowaga Community FCU for 16 years, and the family run operation is in good shape, with 14% loan growth last year, 19% deposit growth, and capital at 15.5%. Still, with the CU going to a community charter, it is looking for ways to capitalize on the opportunity, but admits it can be challenging for an $8.9-million CU to stand out. Godfrey spoke with Credit Union Journal about the challenges ahead.

TEMPE, Ariz.-During 2009, marketing budgets at credit unions declined by an estimated 13% across the country. Yet in 2010 CUNA's Marketing and Business Development Council will hand out more advertising awards than the association has in recent memory.

LONGVIEW, Wash.-Target. Target. Target. Credit union marketers can't say it enough. What's working best today-and is most cost effective, remind many, is using the MCIF to make sure promotions reach the right members.

Marketing executives discuss strategies that could do harm to your credit union's marketing efforts.

LONGVIEW, Wash.-When it comes to boosting the effectiveness of CU marketing, credit unions better get tracking.

FAIRFAX, Va.-Credit unions and their marketing firms are split on the effectiveness of social media, either jumping on the bandwagon or casting a cautious eye toward the trendy marketing that experts say that despite its perceived low costs requires a careful plan to execute and resources to back it up.

TEMPE, Ariz.-Credit unions are cutting back on one of the long-time staples of credit union marketing - but most are not cutting it out.