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Market Intelligence:
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  • Growth strategies
    First Community To Return $200K To Members In Debit Card Campaign

    PARCHMENT, Mich.-First Community FCU said it will return an estimated $200,000 to members as part of a three-month debit card campaign called "Skip the Fee, Swipe for FREE."

    October 31
  • Growth strategies
    Kits Get Extra Promo On Facebook, Twitter

    CHATSWORTH, Calif.-Matadors Community CU views its switch kit as a marketing tool, especially in light of the fees big banks are levying on their customers.

    October 31
  • Growth strategies
    Humor, Pain And 'Riding The Wave'

    TUMWATER, Wash.-O Bee Credit Union is tapping into consumer discontent with banks by making them laugh, and then having a switch kit at the ready.

    October 31
  • Growth strategies
    How Omni CCU Is Paying In 'Many Ways'

    BATTLE CREEK, Mich.-OMNI Community CU is giving away $3,000 to drive new checking accounts, incent debit usage, and promote use of its switch service that's deepening relationships.

    October 31
  • Growth strategies
    PSECU Staffs Up For Big Day

    HARRISBURG, Penn.-One CU believes Bank Transfer Day is going to be such a big deal it's paying staff overtime to come in on Nov. 5.

    October 31
  • Growth strategies
    San Jose Moves To Take Advantage Of Transfer Day

    SAN JOSE, Calif.-San Jose Credit Union plans to open its branches on Saturday, Nov. 5 to take advantage of "Bank Transfer Day."

    October 31
  • Growth strategies
    Kit Plus Switch Agent 'Concierge' Helps Close The Deal

    SAN DIEGO-San Diego County Credit Union has two switch kits-one online and one featuring a concierge service-as it attempts to quickly build solid relationships.

    October 31
  • Growth strategies
    SECU Offers Reminder That Secret To Switch Kit Isn't The Kit Itself

    RALEIGH, N.C.-As switch kits evolve away from paper packets and become more automated, one credit union is cautioning that if too much of the human touch is lost, the tool becomes ineffective.

    October 31
  • Growth strategies
    Walking Members Through Bill Pay Change Is Key

    TACOMA, Wash.-Add Sound Credit Union to the list of CUs that are benefitting from the fallout raining down on banks.

    October 31
  • Growth strategies
    Kit Could Be Better, But Message Is Strong

    SLEEPY EYE, Minn.-SouthPoint FCU here may have won a Crystal Performance Award from Raddon and been recognized for its sales and service by CUNA's OpSS Council, but one area the CU could improve is its switch kit for new members.

    October 31
  • Growth strategies
    CU Finds Switching Can't Be DIY Project

    HOOVER, Ala.-Four years into its switch kit and Alabama Telco still holds the same opinion about what makes the tool work-handling as much of the process as possible for the member.

    October 31
  • Growth strategies
    Be Careful With 'Transfers'

    LAKE MARY, Fla.-A number of analysts are concerned that credit unions in their rush to embrace Bank Transfer Day may end up having "transferred" numerous unprofitable new members.

    October 31
  • Lending
    How Some Are Growing Loans

    MADISON, Wis.-Overall lending is down for credit unions as an industry, but some CUs are seeing strong loan growth.

    October 31
  • CUJ content
    'Occupy Wall Street' Protest Frays CDCU's Ties With Wall Street Bank

    WALL STREET-In joining the growing move to "Occupy Wall Street," Lower East Side People's FCU is finding it hard to avoid offending at least one powerful ally: giant investment bank Goldman Sachs, the credit union's sometime patron and partner that is a major target of the protestors.

    October 31
  • CUJ content
    People

    Philip Van Mersbergen was named CEO for Community 1st CU, Ottumwa, Iowa.

    October 31
  • Performance reports
    Assessments Push CU Net Incomes Into Red

    ALEXANDRIA, Va.-Credit unions across the country are plunging into the red, trimming healthy net incomes or just staying above water as a result of NCUA's corporate credit union assessment.

    October 31
  • Growth strategies
    TruStone Hosts 'Behind The Scenes' Day To Explain How Credit Unions Work

    PLYMOUTH, Minn.-A small group of members has a much better understanding of their credit union's inner workings after attending a "Behind the Scenes" day at TruStone Financial FCU here.

    October 31
  • CUJ content
    WASHINGTON WATCH

    NCUA, UNION RENEGOTIATE,

    October 31
  • CUJ content
    WORTH NOTING

    Miracle Match Apps Available

    October 31
  • Scary Icing, Empty Parks & Restricting The Media

    What's easy to forget a decade later is that Sept. 11 wasn't so much a day as an era; the panic and nervousness and uncertainty brought about by the terrorist attacks didn't just fade away as October 2011 rolled around. In the months following 9/11, I was reminded of how the concept of "standard operating procedures" became anything but in the final months of that year.

    October 31
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23RD ANNUAL THE MOST POWERFUL WOMEN IN BANKING

Meet The Most Powerful Women in Banking 2025, our annual ranking of the executives at the pinnacle of the industry.

ABM1025_Cover.jpg

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© 2026 Arizent. All rights reserved.
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© 2026 Arizent. All rights reserved.