NCUA Under Budget, On TV

BIRMINGHAM, Ala.-To determine how aggressive banks may be at recouping overdraft revenue losses, a glance at their reaction to the CARD Act sheds some insight, suggests one expert.

CHATTANOOGA, Tenn.-Just as Snickers turned to Betty White to provide a big hit for sales, one credit union here is hoping she can spark more interest in its products.

SACRAMENTO, Calif.-Although there are positive stirrings in the economy, management at The Golden 1 CU is continuing to plot a conservative course through the icebergs-as evidenced by the dramatic funding of its Allowance For Loan Losses.

Bethpage FCU is encouraging members to take "Beth" and "Paige," the stars of its new television ads and brand campaign, to the beach, amusement parks, sporting events, barbeques and everywhere in between with a contest that could net one lucky individual $1,000.

August

Pemco Tech. Now JHA Payment

SILVER SPRING, Md.-According to the National Foundation for Credit Counseling's (NFCC) July online poll, 26% of consumers intend to opt in to overdraft protection-in spite of being charged a fee for the service.

RANCHO CUCAMONGA, Calif.-Better use of data already available can boost card penetration and usage, one analyst is stressing.

LAS VEGAS-U.S. credit unions wrestling with the future structure of their corporate CUs might want to look north of the border for some examples to consider.

CLEARWATER, Fla.-To increase card penetration, credit unions must first make sure that they are retaining existing cardholders.

MADISON, Wis.-Loan balances, membership and credit quality all saw a boost in June but are flat or down compared to a year ago.

LUA Issued To Tenn.'sVeritas Federal Credit Union

CHICAGO-Offering both credit and debit cards goes a long way toward members seeing greater value in the credit union.

MoneyWorks — a marketing program to attract new members via at — home parties-is back in the Filene research lab to be enhanced.

Credit unions talk a great deal about the advantages of CU membership; soon they will be able to show members, on paper, what that value is.

To build member loyalty and reward good financial habits, Lift is a software program that allows the credit union to automatically lower interest rates annually for members who make payments on time.

In the not-too-distant future, credit unions could be the place landlords look to find responsible renters.

MADISON, Wis.-After beta-testing its "Debt in Focus" program for a year, the Filene Research Institute has re-launched the online financial assessment tool to improve its effectiveness and drive CU growth.

MADISON, Wis.-With the housing bust turning large numbers of home owners into renters, the Filene Research Institute is piloting a concept to bring together landlords and qualified renters-all for the purpose of leaning on the credit union for support.