Credit unions frequently struggle with monitoring and measuring the real success of a marketing campaign, so Financial Center First CU set out to solve that common problem.

First Tech FCU tapped its industry and vendor contacts – as well as its employees and members – to raise more than $1 million for CU4Kids.

CU Journal's annual awards program features strategies with a proven track record of boosting the bottom line.

Creating a more responsive, intuitive site that connected to Tech CU's rebranding efforts helped drive online lending volume.

You read that number right. Learn how the $418 million credit union crafted this successful auto loan campaign aimed at millennials.

The cost-saving measure also is helping the credit union attract tech-savvy and green-thinking members.

Desert Schools FCU has a message for other credit unions undergoing a core conversion: "Use a system how it's designed. Don't try to make it look like your old system."

It's not easy making an annual report interesting as well as digestible to members, but First Tech Federal Credit Union may have found a way.

In an effort to find a faster, easier and more secure way to authenticate members in branches, Gesa Credit Union installed some new technology in its three busiest ones late last year.

A new take on project management has led to a 40% reduction in meeting hours and labor costs associated with major projects.

Sun Community FCU created a cost-savings plan in-house, using a portion of the savings to fund bonuses for team members who generated the ideas behind the expense reduction measures taken.

Vibrant CU synchronized its conversion to a new core processing solution with a rebranding effort to shore up a CU that had been losing members, loans and deposits.

Eliminating one-off spreadsheets has helped Westerra CU greatly improve its financial reporting, reducing the time to produce the reports and generating more in-depth analysis.

Looking for tried-and-true strategies that yield serious results? Look no further than CU Journal's Best Practices Awards featuring great ideas that have been tested in the real world with proven value.

How some credit unions are staying true to the movement's roots by promoting thrift and saving instead of spending.

It’s the time of year to give thanks, and some of the things credit unions are grateful for this year include continued gains in membership and loan growth, a rare alliance between CUNA and NAFCU, Wells Fargo’s misfortunes (and their potential to drive more consumers to credit unions) and, most notably, the prospect of regulatory relief under President-elect Donald Trump. Here are just a few things the movement might be celebrating this Thanksgiving.

Now known as Tidemark FCU, the Delaware-based credit union changed its name as part of its expansion into Maryland.

Here’s a look at how credit unions continue to give back to the communities they serve.

Reports will be due on the final Sunday of the month following the end of each quarter.

A rule set to go into effect Dec. 1 would have made millions more Americans eligible for overtime pay, but many CU advocates opposed the rule out of a belief that it would increase the regulatory burden.